Current Issue
Synygy — The Sales Performance Management Magazine is an essential tool for navigating toward becoming performance-driven, and gaining the benefits that a motivated workforce can bring to the organization.
Featured Story
Before designing your next strategic sales initiative, carefully
considering these questions will go a long way toward rewarding
the right people for the right behaviors.
Featured Story
Communicating the strategy behind new quotas is
an essential ingredient for a successful recipe.
Featured Story
Synygy and Towers Perrin research pharma’s comp plan
design and governance practices
Best Practices
Key performance indicators play a vital role in measuring sales force
effectiveness. But choosing and implementing the right KPIs to drive
sales performance is not always as simple as it might seem.
A Closer Look
“Ultimately, the incentive plan should somehow be tied
to the results of the sales force they support.”
Ask the Experts
Although sales force satisfaction is important,
there are other important measures of a compensation plan’s performance.
Letter from President and CEO Mark A. Stiffler.
